Sales Manager – FMCG Market Growth Strategy

Company: Cosumar
Location: Casablanca, Morocco
Job Type: Full-Time
Department: Sales & Commercial Operations
Experience Required: 3–5 Years
Education: Diploma in Marketing, Business Administration, Sales Management, Commerce, Economics, or a related field
Salary: MAD 18,000 – MAD 25,000 per month (depending on qualifications, experience, and performance)
Industry: Food & Beverage, FMCG, Manufacturing

Sales Manager – FMCG Market Growth Strategy

Job Overview

Cosumar is seeking a dynamic and results-driven Sales Manager to lead commercial growth initiatives, strengthen customer relationships, expand distribution networks, and achieve revenue targets across key markets. The successful candidate will play a vital role in developing sales strategies, managing client portfolios, and driving sustainable business growth within the FMCG and food manufacturing sector.

This role is ideal for professionals with expertise in Sales Management, Business Development, and Customer Relationship Management who thrive in competitive and fast-paced commercial environments.

Candidates interested in employment opportunities within Morocco’s manufacturing and FMCG sectors can explore additional resources through sales manager jobs in Morocco

Key Responsibilities

• Develop and implement effective sales strategies to achieve revenue objectives.
• Manage and expand customer accounts across assigned territories.
• Identify new business opportunities and market segments.
• Lead customer acquisition and retention initiatives.
• Monitor sales performance against established targets.
• Build strong relationships with distributors, wholesalers, retailers, and key accounts.
• Conduct market analysis and competitor assessments.
• Prepare sales forecasts, reports, and performance reviews.
• Collaborate with marketing and production teams to support commercial objectives.
• Negotiate contracts, pricing agreements, and business partnerships.
• Ensure product availability and distribution efficiency.
• Support promotional campaigns and brand visibility initiatives.
• Monitor customer satisfaction and service quality standards.
• Lead and mentor sales representatives where applicable.
• Drive continuous improvement in sales processes and customer engagement.

Core Duties

Sales Leadership

• Lead Sales Management initiatives.
• Achieve revenue and profitability targets.
• Improve team performance and productivity.
• Support commercial growth objectives.

Business Development

• Drive Business Development activities.
• Identify emerging market opportunities.
• Expand customer and distributor networks.
• Increase market penetration.

Customer Relationship Management

• Strengthen Customer Relationship Management practices.
• Develop long-term customer partnerships.
• Enhance customer retention and loyalty.
• Improve overall customer experience.

Market Analysis

• Conduct Market Research and competitive intelligence.
• Analyze sales trends and consumer demand.
• Support strategic planning initiatives.
• Recommend growth opportunities.

Required Skills

The ideal candidate should demonstrate expertise in:

• Sales Management
• Business Development
• Customer Relationship Management
• Market Research
• Revenue Growth
• Account Management
• FMCG Sales
• Negotiation Skills
• Distribution Management
• Strategic Planning
• Lead Generation
• Sales Forecasting
• Retail Sales
• Commercial Operations
• Brand Management
• Client Acquisition
• Performance Management
• Communication Skills
• Problem Solving
• Team Leadership

Education Requirements

• Diploma in Marketing, Business Administration, Sales, Commerce, Economics, Management, or a related discipline.
• Additional certifications in sales, marketing, or business management will be advantageous.
• Professional training in commercial operations is desirable.

Experience Requirements

• Minimum 3–5 years of experience in sales, business development, commercial operations, or FMCG environments.
• Proven track record of achieving sales and revenue targets.
• Experience managing customer relationships and distribution networks.
• Knowledge of food manufacturing, consumer goods, or retail sectors is preferred.
• Strong commercial and negotiation capabilities.

Preferred Qualifications

Candidates possessing any of the following will have an added advantage:

• FMCG industry experience.
• Key account management expertise.
• Distribution channel development experience.
• Sales leadership and team supervision skills.
• Commercial analytics knowledge.
• Strategic business planning experience.

Training and Development

Cosumar invests in employee growth through:

• Advanced sales leadership programs.
• Commercial strategy and negotiation workshops.
• Customer engagement and account management training.
• Market analysis and business intelligence development.
• Leadership and management courses.
• Product knowledge and industry-specific training.
• Professional certification support.
• Career advancement and succession planning opportunities.

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Salary and Benefits

Compensation Package

• Monthly salary ranging from MAD 18,000 – MAD 25,000.
• Performance-based bonuses and incentives.
• Annual salary reviews.
• Sales achievement recognition programs.

Employee Benefits

• Paid annual leave.
• Health and medical benefits.
• Professional development support.
• Training and certification opportunities.
• Career progression pathways.
• Employee wellness initiatives.
• Collaborative and growth-oriented work environment.

Working Environment

The Sales Manager will operate in a professional commercial environment focused on market expansion, customer engagement, distribution growth, and revenue generation. The role requires regular interaction with distributors, retailers, corporate customers, and internal departments to ensure commercial success and business sustainability.

Candidates seeking additional African career resources may also explore sales manager jobs in Botswana

Application Process

Interested candidates should submit:

• Updated Curriculum Vitae (CV).
• Academic certificates and diploma qualifications.
• Professional certifications (if applicable).
• Employment references.
• Cover letter highlighting relevant sales achievements and commercial experience.

Shortlisted applicants may be invited to participate in sales competency assessments, commercial strategy interviews, leadership evaluations, and reference verification procedures.

Equal Opportunity Employer

Cosumar is committed to providing equal employment opportunities and maintaining a diverse, inclusive, and professional workplace. Applications from qualified candidates will be evaluated based on merit, experience, qualifications, and commercial capabilities.

Join Cosumar and contribute to excellence in sales management, business development, customer relationship management, FMCG sales, market research, revenue growth, distribution management, strategic planning, commercial operations, and sustainable business success within Morocco’s leading food and beverage manufacturing sector.