Job Description

Digital Marketing Executive – Casablanca, Morocco

Company: Jumia Morocco
Location: Casablanca, Morocco
Position: Digital Marketing Executive
Employment Type: Full-Time
Industry: E-Commerce & Digital Technology
Department: Marketing & Growth
Salary: MAD 12,000 – MAD 20,000 per month (based on qualifications and experience)
Reports To: Digital Marketing Manager
Application Deadline: Open Until Filled

About the Company

Jumia Morocco is a leading e-commerce platform serving millions of customers through innovative online retail, logistics, digital payments, and technology solutions. The company continues to invest heavily in digital growth strategies, customer acquisition, and data-driven marketing initiatives.

This position is ideal for professionals searching for Digital Marketing jobs in Morocco, Marketing jobs in Casablanca, and E-commerce careers in Morocco.

Position Overview

The Digital Marketing Executive will be responsible for planning, executing, monitoring, and optimizing digital marketing campaigns across multiple channels. The successful candidate will help drive brand visibility, customer engagement, lead generation, and revenue growth through innovative digital strategies.

Candidates seeking Digital Marketing Executive jobs in Morocco and Online Marketing jobs in Casablanca are encouraged to apply.

Key Responsibilities

• Develop and manage multi-channel digital marketing campaigns.
• Execute SEO, SEM, PPC, and display advertising initiatives.
• Monitor website traffic, campaign performance, and conversion metrics.
• Manage social media platforms and content calendars.
• Coordinate email marketing campaigns and automation workflows.
• Conduct keyword research and competitor analysis.
• Optimize landing pages for lead generation and user experience.
• Collaborate with creative teams on digital assets and campaigns.
• Analyze customer behavior and marketing performance data.
• Prepare weekly and monthly campaign performance reports.
• Support influencer marketing and partnership initiatives.
• Manage digital advertising budgets effectively.
• Implement A/B testing and conversion rate optimization strategies.
• Stay updated on emerging digital marketing trends.

Professionals interested in SEO jobs in Morocco, Performance Marketing jobs in Casablanca, and Digital Advertising careers in Morocco will find this role highly rewarding.

Educational Requirements

• Bachelor’s Degree in Marketing, Business Administration, Communications, Digital Media, or a related field.
• Professional certifications in Google Ads, Google Analytics, HubSpot, Meta Advertising, or Digital Marketing are advantageous.

Experience Requirements

• Minimum 3 years of experience in digital marketing or performance marketing.
• Proven experience managing paid advertising campaigns.
• Experience with marketing automation and CRM platforms.
• Knowledge of analytics tools and conversion tracking.
• Strong understanding of search engine optimization principles.

Candidates searching for Marketing Executive jobs in Morocco and Growth Marketing jobs in Casablanca are encouraged to apply.

Required Skills

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Google Ads Management
• Social Media Marketing
• Email Marketing
• Content Marketing
• Campaign Management
• Google Analytics
• Conversion Rate Optimization
• Marketing Automation
• Data Analysis
• Lead Generation
• Brand Management
• Customer Acquisition
• Digital Strategy

Training and Professional Development

The selected candidate will receive:

• Advanced digital advertising training.
• Google certification support programs.
• Analytics and reporting workshops.
• Leadership and project management development.
• Marketing technology platform training.
• E-commerce growth strategy exposure.

Professionals researching marketing employment opportunities can review industry updates through digital marketing jobs in Morocco while exploring the Moroccan job market.

Compensation and Benefits

• Competitive monthly salary.
• Annual performance bonus.
• Private health insurance.
• Paid annual leave.
• Professional certification sponsorship.
• Employee discounts and wellness programs.
• Career progression opportunities.
• Modern hybrid work environment.

Job seekers interested in Jobs in Morocco, Jobs in Casablanca, and Digital Marketing vacancies in Morocco are encouraged to apply.

Preferred Candidate Profile

The ideal candidate should possess strong analytical thinking, creativity, commercial awareness, and a passion for data-driven marketing. Excellent communication skills and the ability to manage multiple campaigns simultaneously are essential.

Professionals seeking Social Media jobs in Morocco, Content Marketing jobs in Casablanca, SEO Specialist jobs in Morocco, PPC jobs in Casablanca, and E-commerce marketing jobs in Morocco should strongly consider this opportunity.

For professionals interested in broader regional employment insights, additional career opportunities can be explored through digital marketing jobs in Tunisia while researching North African digital marketing trends.

Work Environment

• Fast-growing e-commerce organization.
• Collaborative and innovative marketing team.
• Access to advanced marketing technologies.
• Opportunity to work on large-scale digital campaigns.
• Continuous learning and career development culture.

Candidates searching for Marketing careers in Morocco, Digital Media jobs in Casablanca, Online Advertising jobs in Morocco, and Brand Marketing jobs in Rabat will benefit from excellent long-term career prospects.

Additional employment market insights can be explored through digital marketing jobs in Tanzania for East African opportunities and labor trends. Professionals interested in wider African career opportunities may also review resources available at digital marketing jobs in Zambia during future career planning.

Application Requirements

Interested applicants should submit:

• Updated CV/Resume
• Cover Letter
• Academic Certificates
• Digital Marketing Certifications
• Portfolio of Marketing Campaigns (if available)
• Professional References

Only shortlisted candidates will be contacted for interviews.

Jumia Morocco is an equal opportunity employer committed to innovation, diversity, inclusion, and professional development.