Digital Marketing Specialist Job Vacancy in Rabat, Morocco – Technology

Job Description

Position:Digital Marketing Specialist

Company:IBM Morocco

Location:Rabat, Morocco

Experience:2-4 years

Education:Bachelor’s degree in Marketing, Communications, or related field

Employment Type:Full-time

Industry:Technology

Department:Marketing

Salary:180,000 – 240,000 MAD per annum

Vacancies:1

Company Overview

IBM Morocco is a leading global technology and consulting firm with a strong presence in North Africa. As part of IBM’s worldwide network, the Rabat office delivers innovative solutions in cloud computing, artificial intelligence, and data analytics to a diverse portfolio of clients ranging from government agencies to multinational corporations. The company is committed to fostering a culture of continuous learning, inclusion, and sustainability, making it an attractive destination for professionals seeking career growth in a dynamic environment. IBM Morocco actively supports local talent development through partnerships with universities and tech hubs, reinforcing its role as a catalyst for digital transformation across the region. This reputation for excellence and its dedication to employee empowerment make IBM Morocco a premier employer for those looking for rewarding Morocco Jobs.

Job Overview

The Digital Marketing Specialist will play a pivotal role in shaping IBM Morocco’s online presence and driving brand awareness across the Moroccan market. Reporting to the Marketing Manager, the specialist will design, implement, and optimize multi‑channel digital campaigns that align with business objectives and resonate with target audiences. This role offers a unique opportunity to work on high‑impact projects, collaborate with cross‑functional teams, and contribute to the company’s strategic growth in the technology sector. As part of the broader Marketing department, the specialist will also support lead generation, content creation, and performance analytics, ensuring that every digital touchpoint delivers measurable value. For more information about IBM Morocco and its commitment to innovation, visit our career portal. This position is a prime example of the many Career Opportunities in Morocco that IBM offers to skilled professionals.

Key Responsibilities

• Develop and execute integrated digital marketing strategies across SEO, SEM, social media, email, and display advertising.
• Conduct market research and audience segmentation to tailor campaigns for specific customer personas.
• Collaborate with creative teams to produce compelling content, including blog posts, videos, infographics, and webinars.
• Manage paid media budgets, monitor spend, and optimize ROI through A/B testing and performance analysis.
• Track, analyze, and report on key performance indicators (KPIs) such as click‑through rates, conversion rates, and cost per acquisition.
• Maintain and update the company’s website and landing pages to ensure SEO best practices and user experience standards.
• Coordinate with sales and product teams to align digital initiatives with product launches and sales targets.
• Stay current with industry trends, emerging technologies, and best practices to continuously improve campaign effectiveness.

Required Skills

• Proficiency in digital marketing tools such as Google Ads, Google Analytics, HubSpot, and social media management platforms.
• Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Excellent written and verbal communication skills in both Arabic and English.
• Creative thinking and a keen eye for design, with basic knowledge of graphic design software (e.g., Adobe Photoshop, Canva).
• Project management abilities, including multitasking and meeting tight deadlines.
• Understanding of SEO best practices and content optimization techniques.

Education

A bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline is required. Candidates with certifications in Google Analytics, Google Ads, or HubSpot Inbound Marketing will be given preference.

Experience

Applicants should have 2 to 4 years of proven experience in digital marketing, preferably within the technology or B2B sector. Experience managing end‑to‑end campaigns and demonstrating measurable results is essential.

Salary

The compensation package ranges from 180,000 to 240,000 MAD per year, commensurate with experience and qualifications. The package includes performance‑based bonuses and comprehensive benefits.

Benefits

• Competitive health insurance covering medical, dental, and vision.
• Generous paid time off and public holiday schedule.
• Retirement savings plan with employer contributions.
• Employee assistance program and wellness initiatives.
• Access to IBM’s global learning platforms and certification programs.

Training

• Onboarding program that introduces IBM’s culture, tools, and processes.
• Continuous professional development through workshops, webinars, and mentorship.
• Opportunities to attend industry conferences and obtain relevant certifications.

Working Environment

IBM Morocco offers a modern, collaborative workspace located in the heart of Rabat’s business district. The office features open‑plan areas, quiet zones, and state‑of‑the‑art meeting rooms equipped with the latest technology. Employees benefit from flexible working arrangements, including remote work options, to promote work‑life balance.

Application Process

Interested candidates should submit their resume and a cover letter outlining their relevant experience through the online application portal. Selected applicants will undergo a preliminary screening, followed by a virtual interview with the hiring manager and a practical assessment to evaluate digital campaign planning skills.

Equal Opportunity Statement

IBM Morocco is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, age, disability, sexual orientation, or veteran status. Our hiring practices reflect our dedication to fairness and respect, ensuring that every candidate has an equal chance to succeed.