Omnichannel District Specialist Center

Job Description

Job Details

Company: Adidas Group
Location: Morocco

Job Description

Key Responsibilities

Drive the implementation of best practice visual merchandising and in-store communication standards to create a strong consumer journey, highlighting product features and brand stories to drive sell-through, ensuring consistency of execution across a portfolio of stores.

Train, guide, and motivate In-Store Visual Merchandisers (ISVM) to continuously deliver excellence in execution across the entire market in both a DTC and WHS environment.

Cascade brand guidelines and VM guidelines to ISVM and store teams to ensure executional excellence and understanding of principles to drive accountability at store level.

Solid ability to guide and influence ISVM and store teams in the following areas: overall consumer journeys, store layout capacities and product density, color flow, mannequin styling, VM standards, ISC materials, sizes, and specifications.

Assist in measuring and reporting on retail productivity with recommendations to management for continuous improvement.

Understanding of consumer profiles, retail KPIs, and OTG strategy in order to guide decision making.

Support the omni-channel team by providing field store insights to guide the campaign planning process in order to cater for individual stores and market needs.

Support omni-channel execution team by ensuring campaign readiness at store level, create plug & plays, collate installation permits, create campaign reporting documentation, and liaise with suppliers to support OCM installations.

Proactively highlight opportunities to both retail operations and omni-channel teams to drive efficiency in processes and implementation.

Responsible for auditing and ordering VM tools for stores in collaboration with retail and omni teams.

Assist in gathering, consolidating, and delivering input on visual merchandising and campaign performance from the DTC market to the Hub/Global team.

Report into the Omni Channel team and Retail Operations team to ensure harmonious delivery of business priorities.

Lead new store openings in collaboration with key stakeholders to ensure perfect retail execution aligned with store concept and brand guidelines, and oversee the management of in-store VM team support.

Drive overall brand success across key trade zones by auditing and reporting on all DTC and WHS touchpoints.

Drive on-the-ground communication and training with WHS retailers in key trade zones.

Provide VM training and in-store support for WHS.

Work with back-office teams on consumer journey with key WHS doors.

Reporting from on-the-ground analysis of adidas executions and competitor activations.

Knowledge, Capabilities and Experience

Ability to take a proactive approach to strategy implementation, consistently communicating across relevant stakeholders to ensure alignment of priorities and meet both brand and retail objectives.

Possess strong interpersonal and clear communication skills to deliver results in a fast-paced, highly competitive environment.

Knowledge of retail landscape, visual merchandising, retail marketing, and presentation.

Strong project planning skills.

Highly organized with a “finisher/completer” mentality.

Knowledge and understanding of store KPIs to make commercial decisions while maintaining brand standards.

Ability to think strategically and translate sales/category reporting into in-store merchandising strategies.

Knowledge of customer service principles and processes.

Ability to learn and adapt quickly in a fast-paced environment.

Demonstrates an inspirational attitude contributing to a positive team environment.

Ability to build and maintain effective working relationships with team members and business partners.

Well-developed ability to speak, read, comprehend, and write English.

Skilled in PowerPoint and Excel.

Qualifications

Minimum 2–5 years’ experience working in a sports, fashion, customer, or commercial-focused retail environment, or equivalent combination of education and experience.

Ability to effectively communicate with customers and store personnel.

Ability to work a flexible schedule to meet business needs, including evenings, overnight, and weekends.

Ability to manage a portfolio of stores.

Must hold a valid Morocco driver’s license.

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