Job Description

Sales Executive – FMCG and Retail Market Development

Company: Coca-Cola Maroc
Location: Casablanca, Morocco
Job Type: Full-Time
Industry: FMCG / Beverage Distribution / Retail Sales
Department: Commercial & Sales Operations

Company Overview

Coca-Cola Maroc is a leading beverage manufacturing and distribution company operating across Morocco with strong presence in Casablanca, Rabat, and Marrakech. The company is part of the global Coca-Cola system and focuses on large-scale retail expansion, distributor partnerships, and consumer market growth.

Professionals exploring jobs in Morocco, sales jobs in Casablanca, and FMCG careers in Morocco will find strong growth opportunities here.

For broader regional career exploration, candidates can also explore opportunities in Southern Africa via
sales jobs in Zambia

Job Summary

We are seeking a highly motivated Sales Executive to strengthen retail coverage, increase product visibility, and drive revenue growth across assigned territories in Morocco. The role focuses on field execution, distributor coordination, and customer acquisition in competitive FMCG markets.

This position is ideal for candidates looking for sales executive jobs in Morocco, retail sales jobs in Casablanca, and field sales roles in Morocco.

Key Responsibilities

• Develop and execute territory sales plans to achieve monthly targets.
• Visit retail outlets, supermarkets, wholesalers, and distributors regularly.
• Build strong relationships with trade partners and customers.
• Ensure product availability and visibility across assigned regions.
• Conduct competitor analysis and market intelligence reporting.
• Support promotional campaigns and in-store activations.
• Manage order booking, delivery coordination, and stock monitoring.
• Identify new market opportunities for expansion.
• Maintain CRM records and update sales pipelines.
• Coordinate with logistics and distribution teams.
• Ensure compliance with company sales policies.
• Provide feedback on consumer trends and pricing strategies.
• Support merchandising and branding initiatives in retail stores.
• Participate in weekly sales review meetings.

Candidates interested in jobs in Rabat, field sales jobs in Morocco, and commercial jobs in Casablanca are strongly encouraged to apply.

Education Requirements

• Bachelor’s degree or Diploma in Marketing, Business Administration, Economics, or related field.
• Additional certifications in sales or marketing will be an advantage.

Experience Requirements

• 2–4 years of experience in FMCG sales, retail sales, or field sales roles.
• Experience working with distributors and retail networks.
• Strong understanding of consumer goods market dynamics.
• Proven ability to meet and exceed sales targets.

Required Skills

• Sales Strategy Execution
• Customer Relationship Management
• Territory Management
• Retail Distribution
• Market Analysis
• Negotiation Skills
• Lead Generation
• Trade Marketing
• FMCG Sales Operations
• Order Management
• Revenue Growth
• Product Promotion
• Route Planning
• CRM Tools Usage
• Business Development
• Channel Sales Management

These skills are highly relevant for jobs in Casablanca, sales jobs in Morocco, and FMCG field roles in Morocco.

Salary & Benefits

• Monthly Salary: MAD 8,000 – MAD 15,000
• Performance-Based Incentives
• Transportation Allowance
• Medical Insurance Coverage
• Paid Annual Leave
• Sales Commission Structure
• Mobile Communication Allowance
• Career Growth Opportunities
• Professional Training Programs

Training & Development

Employees will receive structured training in:

• Advanced Sales Techniques
• Retail Activation Strategies
• Customer Relationship Management
• Market Intelligence Collection
• Negotiation and Closing Skills
• FMCG Distribution Systems
• Leadership and Communication Skills

Professionals seeking sales jobs in Marrakech, marketing jobs in Morocco, and FMCG careers in North Africa will benefit from this role.

Career Resources & Opportunities

Candidates can explore additional job opportunities in Morocco here:
sales jobs in Morocco

For international exposure and cross-border sales experience, candidates may also explore opportunities in Botswana:
sales jobs in Botswana

Professionals interested in broader African FMCG careers can also check:
sales jobs in Senegal

Further regional development opportunities are available across Southern Africa:
sales jobs in Zambia

Application Requirements

• Updated CV/Resume
• Cover Letter
• Academic Certificates
• Professional References (if available)

Employment Details

Location: Casablanca, Morocco
Position: Sales Executive
Industry: FMCG & Retail Distribution
Employment Type: Full-Time
Department: Commercial & Sales